Front of house, the guest sees one brand.Back of house, you see one guest.
Your guests compare your booking, your app and your till with the best apps on their phone, and you want to win that comparison. We build what they see, and the systems behind it that show you what each guest is doing, and when, alongside your team.
Trusted by hotel, gaming and resort groups
- City Lodge Hotel Group
- Peermont
- Entabeni
- Homii
You can only see the guest in pieces
A guest books on one system, checks in on another, then eats, unwinds and pays on others again, each from its own supplier. They expect it all to feel like one brand, yet nobody can say what that guest did, where, or when. So the offer goes to the wrong guest, your best guests feel like strangers at the next property, and the loyalty app is gone after one stay.
“Is this one of our regulars?”
“Why did they get that offer?”
“Which of our properties did they visit last?”
Your guest is one person everywhere they go, and your systems should know that too.
Both sides, built for groups you'll know
Each of these started with the guest and went all the way back.
- 01
Peermont, hospitality and gaming. Front of house: one loyalty app that is the guest's way into everything across its properties. Back of house: connected to the systems behind every part of a visit, in weekly releases since 2020.
See the Peermont story → - 02
City Lodge Hotel Group. Front of house: a new brand's website, booking included, for 56 hotels across four brands in three countries. Back of house: a content platform their marketing, operations and investor relations teams run themselves, with changes live in minutes.
See the City Lodge story → - 03
Entabeni, mountain resorts in the US. Front of house: tills and self-service across their resorts, in one app that held up through peak season. Back of house: our engineer worked inside their own team for four and a half years, on their board and in their sprints.
What it takes to see one guest
You can only see one guest once every system they touch agrees on who they are. This is what that takes.
- 01
One record of every guest. Every system that touches a guest adds to the same picture: what they did, where and when.
- 02
Offers that fit the moment. When you know a guest is on the property now, the next offer can be for now.
- 03
A website your team can change. Pages, rooms and offers updated by the people who own them, the same morning.
- 04
Open every hour. Hotels and casinos never close for a release, so we ship in small, checked steps while every property stays open.
Which side do we start on?
Start with whatever your guests would notice first, or with the guest you most need to see.
- 01
Tell us what you can't see yet. One conversation about the guest you want to know better, and the system that's in the way.
- 02
We attach a pod to your team. Experienced engineers, design, analysis and testing, working in your process with your people. It costs the same as outsourcing a single developer, and you only pay for the time you use.
How a pod works → - 03
Then the other side. Once the first part is live and earning its keep, we move to the next with you.
What people ask us first.
Can you connect to the property, gaming and payment systems we already run?
Yes. We build on what you have and connect each system the same way, so every new one is quicker to add than the last.
Can our own team update the website without a developer?
Yes. City Lodge's marketing, operations and investor relations teams manage almost every element of their site themselves.
What will we know about our guests?
Whatever your systems already record, brought together into one picture of each guest, so you can see what they did, where and when, and act on it.
Can you work inside our own engineering team?
Yes. At Entabeni our engineer worked in their sprints, on their board and to their reviews. Our pods work the same way.
Who owns the software?
You do: the code, the designs and everything we build for you.
What does it look like when it works?
A guest books direct, arrives recognised, then eats, unwinds and pays from one app. You see what they did, where and when, and your team changes the website the same morning.
Do you only build for hospitality?
No, but hotels, casinos and resorts are where we've built some of our longest-running work.